5 Key Takeaways from Cannes Lions 2016

The Cannes Lions International Festival of Creativity offered plenty of revelations about the latest and greatest innovations in the world of marketing this year. Not surprisingly, understanding the most successful means for brands to communicate with their audiences can offer significant insight into how communication is evolving socially, as well as commercially.

From Virtual Reality changing the landscape of experiential marketing, to consumers' relentless demand for entertainment, and the new horizons for gender roles in advertising, the sociological nuances of consumer culture were hard to miss at this year's summit of creative minds. 

Read OnBrand's take on the marketing landscape, and the 5 Key Takeaways from Cannes Lions 2016, and consider what your own perceptions as a consumer reveal about your greater social attitudes.